How To: Conduct Idea Validation In The Real World

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5 STEPS TO IDEA VALIDATION IN THE REAL WORLD

INTRODUCTION

- Test idea in real world with real potential clients.

- Real clients, real problems exist in real world. Not in your mind.

- Plan What to do, How to do it and What to say.

- Need to be open-minded. Willing to receive criticisms.

WHAT IS IDEA VALIDATION

- Process that we go through to validate that our ideas.

- Help us to evaluate that our ideas are worth pursuing.

- Expose idea to target audience and get feedback from them.

- Surveys, polls or face-to-face interviews.

- Idea Validations saves TIME and MONEY.

STEP 1: BRAINSTORM INTERNALLY

- Prepare 4-5 variations of your idea.

- Too many variations may confuse the clients.

- Expect them to spend only 10 minutes to listen to your idea variations.

STEP 2: DON’T ASK RELATIVES AND FRIENDS

- They will be biased.

STEP 3: CHOOSING YOUR INTERVIEWEE

- Find people who are expected to use your idea

- Recommended to conduct face-to-face interview so that you get visual feedback as well

STEP 4: CONDUCT YOUR INTERVIEW

- 1) Thank them for their time.

- 2) Tell them that you are NOT to SELL anything.

- 3) Explain WHAT YOU DO in general

- 4) Explain the PROCESS of this interview

- 5) Go through each variation in one shot

(Pay attention to audio and visual feedback)

- 6) Thank them again for their time

STEP 5: REVIEW

- Focus on what people think the best. NOT what you think the best.

CONCLUSION:

- The whole process doesn’t have to be painful. Relax and enjoy.

- Show your passion.

- Don’t worry that people may steal your idea. Ideas can be conceived easily but it takes effort to realize it.

- Be proud with your idea.

- Don’t be disappointed if your idea wasn’t validated well. At least you save TIME and EFFORT before attempting to produce things that people don’t buy.

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